Capturing the Future of Warehousing: James Drake Films Tells the Story of S&S’s Revolutionary Robotic Installation
At James Drake Films, we pride ourselves on capturing the most compelling stories in supply chain innovation. Recently, we partnered with Körber Supply Chain, Geek+, and S&S Activewear to document the groundbreaking implementation of the world’s largest robotic warehouse installation of its kind—a 225,000-square-foot facility where cutting-edge automation is transforming fulfillment operations.
A Vision of the Future in Motion
At the heart of this incredible installation are Geek+ robots, designed to revolutionize warehouse logistics by autonomously transporting shelves loaded with totes filled with products like blank t-shirts, sweatshirts, and other apparel essentials. This next-generation goods-to-person system drastically improves efficiency, reduces labor strain, and ensures S&S can meet skyrocketing demand with precision and speed.
Capturing such a massive operation on film presented an exciting challenge—one that required strategic storytelling, seamless coordination, and a deep understanding of supply chain dynamics. That’s where James Drake Films came in.
A Strategic Partnership in Storytelling
From the outset, our mission was to do more than just document the robotics in action. We wanted to tell a dynamic and engaging story that highlighted the collaboration between S&S, Körber, and Geek+—showcasing how this advanced automation is shaping the future of distribution.
We worked closely with all stakeholders to craft a narrative that seamlessly blended the technical innovation of Geek+ robotics, the strategic implementation led by Körber, and the operational impact for S&S. Through high-energy visuals, insightful interviews, and immersive storytelling, we captured the scale, precision, and efficiency of this record-breaking warehouse.
Bringing Innovation to Life
Filming in a high-tech warehouse of this magnitude required a meticulous production approach. Our team used:
• Cinematic drone shots to highlight the vast scale of the robotic system in action
• Dynamic ground-level footage to capture the seamless movement of the Geek+ robots
• First-hand perspectives from S&S, Körber, and Geek+ executives to explain the significance of this installation
• Time-lapse sequences to showcase the transformation of fulfillment operations
By weaving together these elements, we created a film that not only educates but also excites—giving viewers a firsthand look at the future of warehouse automation.
The Power of Collaboration
The success of this project was a direct result of the synergy between James Drake Films, Körber, Geek+, and S&S. As a strategic partner, we understood the importance of translating technical achievements into a compelling visual story. Our expertise in supply chain storytelling, combined with the groundbreaking innovation at S&S, resulted in a film that not only documents history but also inspires the future of logistics.
This installation is a game-changer for the industry, proving that large-scale robotics can redefine efficiency, scalability, and supply chain resilience. And at James Drake Films, we’re honored to have played a role in telling this extraordinary story.
Stay tuned for the full feature—this is a transformation you won’t want to miss. 🚀